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Can customers drive CSR spending?

An interesting line to suggest how Companies in India should read the new Companies Bill, 2012 rules on CSR spending.  Customers should be aware of what Companies are doing and could potentially use this to select which manufacturer to buy from or service provider to engage.  This will drive Companies to make the most of their spending.

Here’s what was said: Corporate Social Responsibility would really become meaningful only “when the customer evaluates the product based on the producer’s track record of social sensitivity, corporate social responsibility.” – R. Shankar, Executive Director of Rashtriya Ispat Nigam Ltd

Source: http://www.thehindubusinessline.com/industry-and-economy/corporate-social-responsibility-is-not-just-spending-2-of-profits/article4547626.ece

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